Nicki Minaj shows some skin in sizzling snaps as she models lingerie from Kim Kardashian's SKIMS x Fendi collab Malala Yousafzai graduates from Oxford University with a philosophy, politics and economics degree in moving ceremony delayed by COVID 'It was a close call': I'm A Celebrity suffers second security scare within days as intruder is tackled by guards metres from camp after sneaking on set "He's too old.Megan Thee Stallion is a modern pinup as she flaunts her curves in a semi-sheer jumpsuit with matching heels for latest Fashion Nova shootĮDEN CONFIDENTIAL: Gordon Ramsay's star chef at the Savoy Grill is fired seven months into the role after an 'explosive incident in the kitchen' "The guy who would want to go back and see them (the magazines) already has them stacked up in his crawl space," said Internet ad salesman Bill Youngberg.īut his buddy, Ron Golminas, suggested such a guy is precisely the person who would jump - if he could - at the chance to subscribe. "We're not trying to achieve mass scale here and move the needle for the company in a great way," he said.ĭown at Stocks and Blondes, a tavern in downtown Chicago, opinions were mixed as to how many subscribers will be drawn to the website. Jellinek concedes the whole thing is something of an experiment aimed at a niche audience, but he also insists the service has value because it offers a unique window into the past.
Husni also said it is likely those who do subscribe will drop the service once they see whatever issues they were curious about.
"The questions are: 'Do I need it? Do I want it? Is it relevant to me?"' Husni said. Husni doubts the service will do much for the company at all. And who cannot see the girl next door naked in this day and age?" "This is no longer the 50s and 60s when people talked about the interviews.
"The problem with Playboy is it not only lost its powerful interviews, but it lost its lead," said Samir Husni, director of the Magazine Innovation Center at the University of Mississippi School of Journalism. Jellinek is optimistic people will pony up the $8 per month or $60 per year for a service that's "meant to appeal to that sense of collective nostalgia and affinity." He calls the website "the world's sexiest time machine" and "an anthology of cool" for a magazine he refers to as "the Mount Rushmore of literary greatness."īut one industry analyst makes Playboy sound more like a tired, dusty half-empty amusement park. Thompson and Norman Mailer just by typing in their names. Martin Luther King and the time former President Jimmy Carter famously revealed the lust in his heart.Īnd for those who have claimed they bought the magazine for the articles, the online service also offers a way to look at the works of such writers as John Updike, Jack Kerouac, Kurt Vonnegut, Hunter S.
One issue, for example, included a set of 3-D glasses to better see a centerfold shot in 3-D another turned over the cover to a cartoon character, Marge Simpson.īut if those moves were widely viewed as efforts to attract a younger audience, this one is also aimed baby boomers and even their parents, who might recall pictorials of long gone movie stars, interviews with the likes of John Lennon and Dr. Related readings: Magazines seek new revenues Magazines eye business Hot off the press Business magazines eye China growthĬhicago-based Playboy has seen its circulation plummet from 3.15 million in 2006 to 1.5 million today and has been trying all sorts of gimmicks to attract readers in recent years. "They no longer have to store 57 years - 682 issues - of Playboy under their mattress," said Jimmy Jellinek, Playboy's chief content officer. Paraguayan model Larissa Riquelme shows a copy of Playboy magazine as she poses for photographers during a presentation of her pictures published in the Mexican Playboy magazine in Mexico City, May 12, 2011.